What are the main benefits of planning for Mass Gatherings and Crowd events?
Tailored mobility plans that articulate management strategies and operational decision making during major events has played a crucial role in improving the visitors’ experience and has helped to ensure the overall success of the event. Crowd movement is a critical component to the overall visitor experience when attending a major event, and expectations by patrons continue to rise. Crowd management, as a specific service of the transport planning and engineering industry represents one of the most challenging and rapidly evolving fields. Interpreting crowd behavior can also contribute to the development of retail streets, inform the placement of billboards and other advertisements, and respond to the design and sightlines created by building facades. In addition, scenario schemes offer benefits in situational awareness in the prevention of unwanted incidents.
Walking steered the design of EXPO 2015 to accommodate and move smoothly 21m visitors in 6 months.
What is the importance of adopting a comprehensive approach towards crowd management that tackles both strategic planning and operations?
Planning event management schemes is the first and most important step in ensuring a sustainable and safe management of crowds at any given event. The definition and design of efficient crowd management solutions represents a keystone around which all other strategies gravitate, including operational security plans, evacuation plans, healthcare management plans and wayfinding schemes.
From an analytical perspective, crowd management is based on the comprehensive understanding of behavioral dynamics of people’s movements, reconstructed through advanced pedestrian traffic modelling tools.