Mass Crowd Events

Analyzing crowd behavior in major events to ensure safety and high-quality user experience

Main Output

    Sports events
    Expositions and fairs
    Cultural events
    Concerts and festivals
    Religious festivities and Pilgrimage
    Streets closures
    Land Art Events

What are the main benefits of Mass Crowd Events planning?

The development of tailored and effective mobility plans, as part of a wide and articulate management strategy of major events, has played a crucial role in improving the visitors’ experience over the past decades and has ensured the overall success of the operation. Mobility is a critical component of the overall visitor experience when attending a major event, and expectations continue to rise. Crowd management, as a specific service of the transport planning and engineering industry, represents one of the most challenging and rapidly evolving fields. Interpreting crowd behavior can also contribute to the development of retail streets, inform the placement of billboards and other advertisements, and respond to the design and sightlines created by building facades.

Paketposthalle Munich Transport and Mobility Strategy, Space Utilization
Paketposthalle Munich Transport and Mobility Strategy, Space Utilization

Walking steered the design of EXPO 2015 to accommodate and move smoothly 21m visitors in 6 months.

Walking steered the design of EXPO 2015 to accommodate and move smoothly 21m visitors in 6 months.

Planning mass event crowd management schemes is the first and most important step in ensuring a sustainable and safe management of crowds in any given event. The development of tailored and effective mobility plans at both strategic and more operational levels as part of a wider and articulated management strategy of major events has been assuming a crucial role, over the last decade, in improving the visitors’ experience and, in turn, ensuring the overall success of the operation.

Alpine World Ski Championships Cortina 2021 Strategic Accessibility and Mobility Plan, Hourly Traffic Volume
Alpine World Ski Championships Cortina 2021 Strategic Accessibility and Mobility Plan, Hourly Traffic Volume
The Floating Piers by Christo, Multimodal Accessibility Study
The Floating Piers by Christo, Multimodal Accessibility Study

Getting into the more local scale and the actual management of the site, within the multi-faceted planning process of big events, the definition and design of efficient crowd management solutions represent a keystone around which all other strategies gravitate, including operational security plans, evacuation plans, healthcare management plans and wayfinding schemes. From an analytical perspective, crowd management is mainly based on the comprehensive understanding of behavioral dynamics of people’s movements, reconstructed through advanced pedestrian traffic modelling tools.

Tools

Mass Crowd Events Planning and Management requires a set of specialized multi-scale tools adequate for verifying performance and design standards compliance.

Network Morphological Analysis is a useful tool for evaluating the most attractive routes based on the morphological characteristics of the network hence defining hierarchies and distinctions among the most connected, integrated, and/or central segments of the network.

Spatial Perception Analysis is used mainly to evaluate perceptive characteristics prescribed by the spatial characteristics often prescribing pedestrian movements in any given space.

Pedestrian movement gravity modelling is used to determine pedestrian traffic distribution patterns and desire lines based on the travel times, distances and impedance attributed to every segment and node of the system.

Microscopic (dynamic) pedestrian traffic modelling is used to measure comfort (density) levels and traffic patterns (space utilization) and measure the effectiveness of interventions while highlighting any undesired congestion situation that might be generated.

References projects

       
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