Market Street Reimagined Competition

The Urban Land Institute (ULI) put out an international call for ideas that identify new urban possibilities for downtown San Francisco’s Market Street, responding to the disruptions caused by the pandemic, remote work and other cultural changes. As part of the competition, the call asked teams “How might a new set of ideas be developed to address the challenges in post-pandemic city cores, enabling them to flourish in ways that are economically viable and experientelly uplifting”

Systematica partnered with Multistudio, Studio-MLA, and Vibemap, seeking to capitalize on the push toward a car-light Market Street by defining specific nodes that beat to the rhythm of place—Civic & Culture, Arts & Discovery, Innovation & Collaboration, and Leisure & Well-Being.

Systematica’s transportation strategy supported the rethink of the public realm along the corridor by 1) rerouting public transport to minimize conflict with an increase bike/ped presence, 2) making legible pick-up and drop-off for ride share trips, and 3) designing enhanced sidewalks and trails for the comfort, safety, and feel for visitors to the four different nodes, or just for people interacting with the site for as little or long as they’d like.