Systematica US

Systematica US at a Glance

Systematica has steadily expanded its presence across the US and Latin America since opening our New York office in 2019. Our US team applies Systematica’s innovative mobility planning expertise within diverse urban contexts across the US, Canada and Latin America.

Mobility is more than moving from A to B. It’s about experience, perception, and interaction with space. We design for people, not just infrastructure.

We have collaborated with leading partners in architecture, civil engineering and real estate development, from neighborhood-scale interventions to city-wide strategies. Now we are expanding into new partnerships in private and public sectors.

Why Us?

We connect people, technology and data to shape the future of our industry and the world around us.

Our work in the US is driven by a commitment to create livable, equitable, and sustainable urban environments, which allows our human-centered design methods to reach a broader range of communities and end users.

Project Highlights

We work on mobility planning at all scales, from the regional, city and neighborhood level, all the way down to pedestrian flows in buildings and the public realm.

Market Street Reimagined, San Francisco, CA
We partnered with Multistudio, Studio-MLA and Vibemap, winning the Award for Place-Making and Connected Neighborhoods in the Urban Land Institute ideas competition.

Pedestrian Flow Analysis for A’s Stadium, Las Vegas, NV
We teamed with BIG to define the pedestrian and crowd management strategies for the emblematic new Athletics’ Stadium in Las Vegas.

San Carlos Downtown Specific Plan, San Carlos, CA
Part of a multidisciplinary team led by WRT, we developed a mobility plan based on microsimulation dynamic modeling to test the design scenarios.

Waco Concept Master Plan, Waco, TX
Systematica was invited by Sherwood Engineers to develop a high-level mobility strategy to support the overall vison of the master plan to create multi-modal systems and a pedestrian friendly public realm.

Schoolfield District Plan & Mobility Study, Danville, VA
We partnered with Sherwood Design Engineers and WRT Design to create a mobility master plan for Danville’s Schoolfield district, building on multimodal and sustainable approaches to transportation.

Ridge Hill Parking Master Plan, Yonkers, NY
Systematica supported Sherwood Design Engineers and SHoP Architects in the strategic choices needed to create a pedestrian-friendly circulation and developed the parking strategy for each planning phase of the project.

Urban Mobility Vision, Barranquilla, Colombia
Together with BIG, we developed mobility visions and strategies for Barranquilla to help the city achieve its goal of becoming a sustainable and resilient model for Latin America.

Public Transportation Accessibility – Torrance, CA

Regional Research

We partner with institutions on foundational research, together with our research arm Transform Transport

UX Mobility: Multi‑User Walkability Route Planner
This research developed an inclusive route-planning model, scoring pedestrian paths by user profiles and real-world barriers.

San Francisco Downtown Revitalization, San Francisco, CA
Partnering with Open Building Research we analyzed the city’s post-pandemic recovery strategy, with a focus on street life and transit accessibility – charting the future of Downtown SF.

Travel Times Across the U.S., United States
A national-level study highlights spatial disparities in mobility efficiency, offering a new lens to assess equity and resilience in transport systems.

Measuring the Fairness of Transit Accessibility, New York, NY
This research aims to implement an Urban Informatics approach to leverage open data to assess the fairness of accessibility with public transit for the affordable housing stock of New York City.

Accessibility and Equity of Urban Green Spaces, New York, NY
This study analyzes walkable access to green spaces across five boroughs using isochrone-based spatial analysis, and highlights unequal distribution which can guide investment in parks.

NYC Urban Air Quality Assessment, New York, NY
This study analyzes NYC’s trees pollution removal capacity across districts, and suggests ways to improve air quality through better tree management.

Walkability for Women in New York City, New York, NY
This study examines the level of walkability for women in New York City to support the definition of guidelines and policies for the inclusion of women’s needs in the design of future transport services

Space Syntax as a tool for analyzing Urban Connectivity, Torrance, CA
This study aimed to test Space Syntax as a tool that would assist us in developing an understanding of the the mobility phenomena in Torrance, CA, and to respond to the city’s mobility needs

Multi-Modal Forecasting – Digtial Twin Model

Our Team

Headquartered in New York City, our team works across the US, Canada and LATAM

Rawad Choubassi
Managing Director, Senior Partner
Rawad is Director and Board member of Systematica where he leads planning and research projects on mobility in urban environments and complex buildings.

Xenia Adjoubei Kwan
Business Development Manager, Senior Transportation Consultant
Xenia leads the business strategy of Systematica US, based on extensive experience leading urban design, masterplanning projects.

Sam Sklar
Project Lead, Mobility Planning
Sam has an extensive transportation planning and policy background, with experience working on projects all over the United States.

Federico Messa
Senior Project Lead, Mobility Planning
Fede is a transport consultant with experience on a diverse set of projects, from territorial studies to masterplans and complex buildings mobility strategies.

Jim MacNeil
Business Development Coordinator
Jim leads Systematica US’s proposals and partnerships, with prior experience as an operations manager, as well a Master’s in Transportation Planning and a PhD in Urban Studies.